Creative Partners
az.png

Monoprix Christmas Renaissance

 

Christmas Renaissance


The year 2020 was an ugly chapter, leaving many yearning for a fresh start as we looked ahead.
Inspired by the Renaissance, a term meaning ‘rebirth’ in French, we crafted a campaign that embraced the spirit of renewal.
Through a series of stunning quadriptychs, we reimagined classic Christmas still life scenes with a modern culinary twist, breathing new life into the city.

monoprix saumon
Monoprix caviar
z.jpg
monoprix dome
 
 
 

CREDITS

Agency : DDB° Paris

Creatives : Jeanne Taillard / Timothy Alexandre
Creative Director : Mélanie Pennec
Executive Creative Director : Alexander Kalchev
Photographer : Peter Lippmann

Producer : Camille Asal
Account director : Agathe Bicart See