The E-Collection
To promote the new Toyota Urban Cruiser, we brought its features to life through The E-Collection:
bold, innovative, and futuristic concepts that stand out individually yet unite seamlessly to form the Urban Cruiser.
ThinkTent
A urban escape designed for remote workers craving fresh inspiration and a change of scenery. Spacious yet compact, sleek yet sturdy, this solar-powered wonder lets you pop up your workspace wherever you need it.
ChirpM8
The first digital pet that actively looks after your mental health it entertains and interacts with you and provides bird sounds to relieve city stresses.
AdjusTable
A portable table that adapts its height, shape and size thanks to a modular, retractable structure.
DualGuitar
This is the world’s first guitar that powers your life as you play it. Every strum and riff generates clean energy through advanced technology, transforming your music into power for home devices.
AWD Sneakers
Multipurpose sneakers, for ultimate performance. Whether you’re hitting a trail, sprinting though the rain, hiking a snowy mountain or just navigating city streets, these sneakers deliver unmatched traction, stability, and comfort – pushing you to reach your destination faster, no matter the conditions.
Notification Nails
A combination of beauty and technology. Each nail tip changes colour to signal different types of notifications, allowing users to stay connected without constantly checking their phones.
CREDITS
Agency : VIRTUE Worldwide
Creatives: Jeanne Taillard / Timothy Alexandre
Group Creative Director: Mandy Gould, Christine Smith
Executive Creative Director: Chris Garbutt
3D designers: TwoMuch studio
Producer : Isabelle Gardener
Account director : Nancy Suarez King, Pavanjit Kainth