Crash Test

Nowadays in France, two out of three kids are not safely buckled up.
When the French Road Safety Authority decided to organize a crash test to gather data, we seized the opportunity and breathed life into dummies.

Day 1

A few hours after the crash, two policemen came to our house, they told mum we had a car crash and one of us didn’t survive the accident. I think it’s me.

Day 1 after the crash

Dad is in intensive care. A doctor said that without the bet, I hit is seat like a half-tone canon ball.

Day 5 after the crash

It’s my funeral. Everybody was here but dad who’s stil at the hospital. I had never seen my sister cry this way.

Day 8 after the crash

At home, the phone keep ringing and nobody answers. I think mum doesn’t have enough strengh to talk.

Day 18 after the crash

Dad is learning to walk again. He says it’s useless but he can’t give up.

Day 20 after the crash

Mum is alone. She can’t help staring at the door. She used to do that when I was late.

Day 30 after the crash

My sister made a time machine to go back before the accident. She really thinks it will work. I wish we could have built that together.

Day 63 after the crash

My sister kept my teddy bear. I’m glad she did even if dad can’t bear the sight of it.

Day 75 after the crash

My room is still as I left it.
It’s weird mum didn’t clean it up, she usually hates when it’s messy

Day 88 after the crash

My sister draw our family at school. There’s our house, mum and dad, and I’m flying over them. She says I never left.

Day 112 after the crash

Mum and dad keep arguing.

Day 134 after the crash

Mum took my sister and left the house. She said she would never forgive dad.

Day 157 after the crash

The house is empty. All my things are still there. A man packed them in a box. Dad said he couldn’t make it.

Nowadays in France, two out of three kids aren’t safely buckled up. Buckle up your seatbelt, buckle up to life.

CREDITS

Agency : DDB° Paris
Production : Stink Paris

Creatives : Jeanne Taillard / Timothy Alexandre
Creative Director : Pierre Mathonat / Alexis Benbehe
Executive Creative Director : Alexander Kalchev
Photographer : Stanislas Liban

Account director : Nicolas Kabassakalis
Account director : Andéole Vu Dinh Ba

Road Safety - Crash Test