The Power Producers
Before working with a gas company, we saw dung as, well, just poop.
Little did we know it could be transformed into clean energy in the form of biogas.
To shed light on this untapped potential, we gave a voice to its silent producers, turning them into living billboards
“Even a piece of shit deserves a second chance.”
Now that you see me, let’s talk about my poop.
Who said a donkey couldn’t speed up the energy transition?
Even a piece of shit deserves a second chance.
The energy of tomorrow is 8000 years old.
We showcased biogas producers at the prestigious Paris International Agricultural Show, capturing the attention of politicians and reigniting the debate on methanation with one clear goal: increasing biogas consumption from just 1% to 20% by 2030.
CREDITS
Agency : DDB° Paris
Client : GRTgaz
Creatives : Jeanne Taillard / Timothy Alexandre
Executive Creative Director : Alexander Kalchev
Photographer : Roine Magnusson
Producer : Maul
Account director : Eric Hazout
Account director : Anne-Charlotte Ruste